You’ve likely noticed that fewer and fewer people in your church bring a hard copy of the Bible, opting to use a Bible app on their smartphones instead. We have the power in our pocket to do any number of things from reading the Bible, taking notes, surfing the web, and responding in the moment to a message.
With the ability to do all this at your member’s fingertips (in church and outside of church!), it’s important that you consider all the ways that texting can actually help your ministry.
Well, according to Nonprofits Source, it takes 90 seconds on average to respond to a text while it takes 90 minutes on average to respond to an email. That is a staggering statistic that points to how texting can help make your church more effective at communicating with your current members and new guests.
Here are the top five ways a texting feature in your church management software can benefit your church:
1) Ministry to Others
Ministry doesn’t happen just in our Sunday services. In today’s world, we have the opportunity to more easily minister to people as they navigate their day-to-day lives. Did you know that you can use texting to do that?
For example, you could send a link to an encouraging devotional or a Bible verse. You could share an encouraging word or reminder throughout the week. You could send a question to ponder. Texting allows you and other church leaders to easily step into people’s lives during the week and minister to them as they go through their routines.
Have you ever tried getting people to sign-up for an event or to get more information? It can be a chore to verbally tell them all the information in a conversation or from the pulpit.
With texting, however, you can have people text a word like “BAPTISM” to sign-up for the next baptism or get more information. The text response they automatically get back can have a link to all the details they need. So when you talk about an event or getting more information, you can keep it short and sweet and let your text send the extra details.
Got an event coming up or perhaps you need to communicate a last-minute change? Texting can be a great option to notify people of changed locations, an important detail, or just a reminder not to forget that the event is happening. Nonprofits Source reported that 90% of text message reminders are read within three minutes, which means that you can make sure vital information is being read by most people!
Regardless of if your members are giving their regular tithe or if they want to give generously to a special area of ministry, online options for giving are more popular than ever and text-to-give options are one of the easiest ways to give today. When it comes to special giving or spur-of-the-moment gifts, the easiest way for people to be generous is by providing a simple way to meet the calling to give.
5) Guest Follow-Up
Visitors and first-time guests can feel awkward about being contacted with a phone call or even via email at times. Texting is a great way to casually and personally say hello and let them know how grateful you are they visited your church. You can even provide some links to next steps they can take if they’d like to learn more!
Texting is a great tool that can help inform and encourage your church’s members and guests. If you are interested in using texting in your church to do any of the things we mentioned here or if you’ve been on the lookout for a texting service that connects to your church management software, check out a demo of One Church Software to see how texting alongside our other features can support your ministry.