March 2023 - One Church Software

It’s 2023, so your church has likely had a website for quite some time! But did you know there are common issues that may be deterring visitors from your church’s website, or communicating messages you don’t want to be sending? Thankfully, there are simple checks you can do to see if these obstacles are impacting your website.

1. Missing Service Times or Physical Address

Helping people get connected to your weekend services is typically a primary push for church websites. However, it’s very common for us to take a look at a church website and not be able to find a physical address for the church or the times services take place. Let’s remove barriers by making sure that information is as accessible as possible!

For any website, it’s pretty common to list a physical address in the footer (the bottom of each page) of the website and on a contact page if you have one. Those are likely the first places people will look. You may consider putting service times near where your address is listed as well as on the header (the top) of your home page so they can’t be missed.

2. SSL Certificate Errors

It may sound complicated, but it’s actually super simple to check if you have an SSL Certificate Error. Check your browser’s address bar right now (if you don’t know, the address bar is where you type in the web address). There is a locked padlock to the left of our web address of onechurchsoftware.com. That locked padlock is a sign that the information shared through the website has been encrypted. This is especially important if you offer online donations, but it is also the industry standard for almost any website nowadays. If you don’t see that locked padlock, you’ll want to get in touch with your website hosting provider or try checking your site through https://www.whynopadlock.com.

3. Outdated or Inaccurate Privacy Policy

Another important consideration for your website is, if you collect any sort of information from visitors to the site, then you are required to have a privacy policy. And even if you aren’t required to have one, it’s still a good idea. By having a customized privacy policy, you show visitors that you are good stewards of their information. If you need some help coming up with a customized privacy policy or just want some more information, we recommend checking out this article.

4. Sermon Archives are Difficult to Find

Do visitors have to click more than three times to find where your sermon content is located on your website? If so, then it’s too hard to find. When visitors want to get a taste of your church or if members want to catch up on sermons they missed, it’s important to make them easy to find and well organized. If you utilize our sermon archive through One Church Software, then we’ve already done the hard work for you to keep your Bible teaching organized and easily accessible for others to enjoy. One Church Software also integrates with YouTube and Vimeo to make video hosting a breeze.

5. Target Audience and Next Steps are Unclear

Many church websites tend to talk to insiders first, instead of targeting people who are not yet a part of your community. And even when church websites target the right audience, the next steps to get connected are often unclear. Should they be reaching out for more information, “Planning a Visit,” signing up for a resource, watching a sermon, or something else?

Be sure to define the next steps you are wanting to lead people towards, and make those next steps as clear as possible on your church’s website.

6. There’s No Contact Form or Clear Contact Information

If people have questions, we want it to be as easy as possible for them to reach out and get those questions answered. The most common way for that to take place on websites is through a contact form (or something similar, like a chat function—that’s what we use here at One Church Software).

In addition to a form, making sure your contact information (phone, email, address) is clear limits frustration and ensures that people can get in touch with your church easily when they need to.

7. Your Website is Disconnected From Other Tools

While this may not only relate to your website, integration across all the tools your church uses saves you a lot of time and makes you more effective in ministry. Too many churches are using different tools for everything from registering for a special event, email sign-ups, event management, volunteer organization, texting software, and online giving. Having to maintain that many systems can get exhausting. Not to mention that it can create confusion and makes it difficult to manage all those systems.

One Church Software is an all-in-one system that connects everything together. If you don’t already have a church management software or if the one you have doesn’t take the place of additional tools, try out our free demo video to see how One Church Software can help.

You don’t have to be a tech wiz to have a website that welcomes visitors and serves your current members. By making sure your church website doesn’t have any of these common issues, you can rest easy knowing that it shows care to your members and guests and points them to resources that can connect them to the life of the ministry.

If you found any of these issues with your website or want some help getting an all-in-one technology solution to help you care for your members, empower your volunteers, and serve your community, we’d love to connect. Give us a call at 855.932.2060 or take advantage of our free trial.

Did you know that more people search for “church” online around Easter followed quickly by Christmas? As we know, these are the two most popular Christian holidays for non-regular churchgoers to step through your church’s doors.

For many churches, this is one of the biggest opportunities of the year that we have to not only invite people into your church, but to minister to their hearts.

That puts a lot of pressure on church leaders as they plan for Easter! Whether this is your first time planning an Easter service or your twenty-fifth time, we’ve got 6 common Easter planning mistakes to avoid:

1. Starting late.

At the time of this article, we are just under a month away from Easter. While every church is different in terms of staff, creative teams, in-house graphics, and marketing, if you haven’t started planning your Easter service yet, you should get started!

We think a good rule of thumb is to give yourself approximately eight weeks to plan, set up, and implement every part of your Easter service. But we would also recommend having a vision meeting in the first two months of the year. This will allow your team to have the time and space necessary for great ideas to be developed.

But if you haven’t done any planning yet, don’t be discouraged! It is possible to pull off a well-put-together Easter service in four weeks. We would encourage you to make sure to pull in extra staff and volunteers to help make sure you have the best plan possible. And remember to watch out for the other mistakes to avoid on this list.

2. Leading from duty rather than conviction.

Easter is the “Super Bowl” of church holidays and because of that, it can feel like we have an obligation to plan something big and spectacular. Let us not forget the real reason Easter Sunday is such a big deal. It isn’t because we have an opportunity to grow our church attendance numbers and it isn’t about fulfilling a line on your job description.

Easter Sunday is about helping people encounter the life-changing love of Jesus!

In order to do this, you need to consider how you can give yourself space for God to bring you a fresh conviction of the truth we celebrate at Easter. This week and the weeks leading up to Easter, set aside time for the Spirit to remind you of this truth.

3. Assuming your team is bought in from the start.

Your team is going to put in a ton of time and energy to make your Easter Service possible. It is crucial that they understand and have “caught” the vision of what will take place the day of. You can’t just assume they are bought into the purpose and vision that needs to inform the work they will have to do to make it all possible.

Take some time upfront to cast a vision for what you are hoping to achieve on Easter and how that reaches other people with the Good News. Be sure to share the why and help them see how their specific task connects to the overall purpose of the service. By doing this, you will energize them in the part they are playing to make it all possible!

4. You don’t give a reason for guests to fill out a card (physical or digital).

Easter Sunday is often one of the highest-attended services of the year. If you don’t have a way to collect people’s information, you aren’t likely to see them again until next year. Most churches have a church visitor card, whether that be a digital or a physical card. But what we often forget is to give people a reason to fill it out and turn it in.

People are much more likely to share their information if they are receiving something in return. A great idea that we’ve often heard is to offer a $5 donation to a charity that guests can choose from on the card. This is a great, community-centered way to incentivize guests to fill out a connection card and make follow-up possible!

5. Forgetting to clarify your follow-up process.

Once the service is over, we tend to let out a sigh of relief, maybe sleep in a little on Monday, and then bring in donuts for our staff to celebrate. But what happens next is truly one of the most important parts of your church’s connection with new people!

What are the next steps you want people to take as a result of your Easter service? How are you going to engage them after they leave the building? Don’t wait until after your Easter service to develop the plan here!

Take some time to consider what next steps you are leading people towards, especially those who are new. Then consider how you will prompt them to take that step. One Church Software can help you automate some of this process (even some of the follow-up)!

6. Prioritizing production over purpose.

Our desire to have a powerful Easter service can easily lead us into thinking that production is the most important part; how we perform and if we created a great experience for guests. But we need to remember that the purpose of Easter is not the production of it all. It’s okay to have a flashy production and special effects so long as we don’t get fooled into thinking those are the most important elements of your service.

The entire service could “fail” with microphones cutting out and musicians off-key and church leaders stumbling over our words, and Christ can still be glorified through it. The purpose of Easter is simply this: to celebrate Christ and to share clearly with others why we do so.

We are praying for you, and we can’t wait to hear the stories of how God shows up in your planning, in your service, and in your follow-up this year!

If you don’t have a church management system or are considering switching, you can try One Church Software FREE for 14 days to see all the ways it can help you care for your members, empower your volunteers, and serve your community.

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