4 Things Churches Must Get Right with Digital (pt 1) – Website
You have between five and 10 seconds to get people focused on who you are and what you are all about. That’s right – between five and 10 seconds. Just to put things into perspective, Krispy Kreme recommends you warm its glazed donuts in the microwave for eight seconds for that “hot donuts now” experience.
Most traffic to your church website is from potential visitors and newcomers. Your site is a virtual welcome center, open 24/7/365. I’ll define a “visitor” as someone who has only been inside your church three or fewer times. Visitors make decisions and form opinions about your church based on the information they see online. Often times, they ask themselves, “Will I/my family fit in?” So, ask yourself, why do people come to our website?
WEBSITES FOR CHURCHES AND MINISTRIES SHOULD FOCUS ON THE FOLLOWING:
- Who you are and what you are all about should be clear.
Do you have a lot of young families in your church? Are you an ethnically diverse church? What is your worship style? Contemporary or traditional? What is your theology? You want visitors to know all about your church within seconds of being on your website. Subconsciously, they will form opinions about whether or not they will fit in based solely on your homepage content and images. If you have a contemporary worship style, don’t show a picture of an organ. And don’t show pictures of a bunch of young kids if your church represents an older demographic. Make content a true representation of your church.
- Communicate where you are.
It’s great to tell people in your community all about your church, your mission, vision and values, but if it’s hard for people to find where you’re located, chances are they’re going to stop searching. Make that information easy to find, possibly in a couple of places within your site.
- Tell people when to be there.
If you tell people who you are, what you’re all about, and where you are, but forget to tell them when to be there, how will they know when to come? Make service times a priority just as much as location, even including service times under your address. I’ve seen several churches that have images scrolling on their homepages where one image is dedicated solely to the current sermon series and when to be there. Make people want to come. Tell them when to be there.
- Content is key.
Whatever you decide to include about who you are and what your church is all about is up to you, but keep it simple. Don’t overload people with a ton of useless information. Also, make sure that you are choosing images that correspond to the content on your website. Images solicit emotional responses. Again, people form opinions subconsciously based on what they see
on your website.
Author: Matt Morris