It’s 2023, so your church has likely had a website for quite some time! But did you know there are common issues that may be deterring visitors from your church’s website, or communicating messages you don’t want to be sending? Thankfully, there are simple checks you can do to see if these obstacles are impacting your website.
1. Missing Service Times or Physical Address
Helping people get connected to your weekend services is typically a primary push for church websites. However, it’s very common for us to take a look at a church website and not be able to find a physical address for the church or the times services take place. Let’s remove barriers by making sure that information is as accessible as possible!
For any website, it’s pretty common to list a physical address in the footer (the bottom of each page) of the website and on a contact page if you have one. Those are likely the first places people will look. You may consider putting service times near where your address is listed as well as on the header (the top) of your home page so they can’t be missed.
2. SSL Certificate Errors
It may sound complicated, but it’s actually super simple to check if you have an SSL Certificate Error. Check your browser’s address bar right now (if you don’t know, the address bar is where you type in the web address). There is a locked padlock to the left of our web address of onechurchsoftware.com. That locked padlock is a sign that the information shared through the website has been encrypted. This is especially important if you offer online donations, but it is also the industry standard for almost any website nowadays. If you don’t see that locked padlock, you’ll want to get in touch with your website hosting provider or try checking your site through https://www.whynopadlock.com.
4. Sermon Archives are Difficult to Find
Do visitors have to click more than three times to find where your sermon content is located on your website? If so, then it’s too hard to find. When visitors want to get a taste of your church or if members want to catch up on sermons they missed, it’s important to make them easy to find and well organized. If you utilize our sermon archive through One Church Software, then we’ve already done the hard work for you to keep your Bible teaching organized and easily accessible for others to enjoy. One Church Software also integrates with YouTube and Vimeo to make video hosting a breeze.
5. Target Audience and Next Steps are Unclear
Many church websites tend to talk to insiders first, instead of targeting people who are not yet a part of your community. And even when church websites target the right audience, the next steps to get connected are often unclear. Should they be reaching out for more information, “Planning a Visit,” signing up for a resource, watching a sermon, or something else?
Be sure to define the next steps you are wanting to lead people towards, and make those next steps as clear as possible on your church’s website.
6. There’s No Contact Form or Clear Contact Information
If people have questions, we want it to be as easy as possible for them to reach out and get those questions answered. The most common way for that to take place on websites is through a contact form (or something similar, like a chat function—that’s what we use here at One Church Software).
In addition to a form, making sure your contact information (phone, email, address) is clear limits frustration and ensures that people can get in touch with your church easily when they need to.
7. Your Website is Disconnected From Other Tools
While this may not only relate to your website, integration across all the tools your church uses saves you a lot of time and makes you more effective in ministry. Too many churches are using different tools for everything from registering for a special event, email sign-ups, event management, volunteer organization, texting software, and online giving. Having to maintain that many systems can get exhausting. Not to mention that it can create confusion and makes it difficult to manage all those systems.
One Church Software is an all-in-one system that connects everything together. If you don’t already have a church management software or if the one you have doesn’t take the place of additional tools, try out our free demo video to see how One Church Software can help.
You don’t have to be a tech wiz to have a website that welcomes visitors and serves your current members. By making sure your church website doesn’t have any of these common issues, you can rest easy knowing that it shows care to your members and guests and points them to resources that can connect them to the life of the ministry.
If you found any of these issues with your website or want some help getting an all-in-one technology solution to help you care for your members, empower your volunteers, and serve your community, we’d love to connect. Give us a call at 855.932.2060 or take advantage of our free trial.